"Apple has built an incredible SDK for the iPhone/iPod Touch," adds Kayvon Beykpour, co-founder of Terriblyclever Design, whose iStanford app provides a living guide and working tool for Stanford students.
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In particular, ScrollMotion's upcoming Iceberg Reader, the first application to partner with several major publishers of copyrighted books, promises to make full use of the iPhone/iPod Touch as a fully functional e-book reading device. "As soon as the iPhone SDK (Software Development Kit) was first released ," says John Lema, co-founder of ScrollMotion, "we realized that this was going to be a great opportunity for consumers and content providers, and we dedicated our efforts to developing platforms for iPhone and similar devices." Yet thanks to Apple's proprietary, vertical and exclusive way of doing business - making the iPhone highly desirable and its accompanying App Store highly accessible - the general public demand for mobile applications of all kinds is finally taking off. And so far, most of Apple's best-selling apps are familiar brands, social networking, games or novelty.
If any one of your preferred applications was among the latter five, chances are you have an iPhone or iPod Touch - applications developed for Apple's mobile platform only work on Apple's mobile devices.
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